The use of discretionary ligatures can add personality, individuality, and flair to an otherwise unadorned setting, as illustrated in these examples of ITC Avant Garde Gothic (upper) and Expo Serif. Properly designed ligatures should match the spacing of the rest of the font. ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface. Itc Avant Garde Gothic Ligatures. Although there have been many other most used font posts, most of them outline fonts used by the. In this post I want to outline. The first edition of the Association of Art Editors Style Guide was produced in 2006. The present revised edition was created in 2013 with a dual aim. 1970s, 70s, geometric, ligatures, sans serif Background Designed by Herb Lubalin and Tom Carnase in 1970, this typeface was based on Lubalin ‘s late 1960 ‘s logo and headline typeface for Avant Garde Magazine, which itself was not initially designed to be a full, commercially available, typeface. Avant Garde is a geometric sans serif type that is reminiscent of the work from the 1920s German Bauhaus movement. Its distinct look and popularity make it an obvious choice for my list of interesting fonts. The typeface should be referred to as Avant Garde Gothic but I prefer to leave that last part out.
1 Comment on “Avant Garde magazine #13”
- Thank you, Jan!For the intensely curious, see Lubalin100’s story about the Avant Garde logo, including some “never-before-seen intermediate logo proposals, set in Hairline Gothic, an early Lubalin and Carnase collaboration”, and Steve Heller’s article “Crimes Against Typography”. Lubalin’s own account, “Is Avant Garde avant garde?”, can be found in the very first issue of U&lc.
More ITC Avant Garde Gothic in use
Bradley GT ads (1972–74)c. 1973
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Contributed by Stephen Coles
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Herb Lubalin and Tom Carnase based their 1970 typeface on Lubalin’s logo for Avant Garde magazine. The Condensed was drawn by Ed Benguiat in 1974, and obliques designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.
Unfortunately the current digital ITC version does not include these optically corrected obliques. Bitstream’s and E+F’s versions do, but lack all the ligatures and alternates.
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Photo(s) by “Make It Old” on Flickr.
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